Corsair adds Scuf’s beloved enthusiast-grade gaming controllers to its growing empire - ellisaffel1999
Corsair
Corsair's insatiable hunger for gaming growth continues. On Monday, IT announced plans to purchase Scuf, a party that specializes in high-operation gaming controllers loved aside gamers. This latest deal follows Corsair's acquisitions of Elgato and Extraction PC, two strange enthusiast Personal computer companies with established fan bases and a reputation for perfect hardware.
Scuf's no-compromises controllers existed long before Microsoft's Xbox Elect serial and Astro's C40, and corresponding Origin's computers, they centre on customization, drafting inspiration from sources as far-ranging as astroturf and Forza. Here's how the press press release sums it up, and we'd agree:
"In comparison to generic game controllers, SCUF controllers are standard by have and purpose, built to stipulation to foreshorten hand movements and gain a mensurable performance advantage, making it easier for players to tailor the controller to their individual preferences. SCUF controllers feature a immense range of configurable components, including a proprietary paddle controller system, removable backbone paddles, a quick-access remapping switch, customizable thumbsticks, fuzz trigger, trigger stops and extenders, choice of D-pads, and an interchangeable attractable faceplate."
Scuf controllers are great, full stop. And by the stop of December, they'll be part of Barbary pirate, though Scuf bequeath remain a separate brand with its own headquarters in Capital of Georgia.
So why is Corsair gobbling skyward beloved enthusiast brands left and right?
Corsair music director of merchandising George Makris defined the company's mindset on acquisitions on PCWorld's Congested Nerd podcast in September, in the wake of the Origin PC buyout. Makris explained how the caller has continued to exposit its scope to deliver hardware it thinks information technology can do better than anybody other, and sometimes, that means bringing proven experts in-mansion.
"When you actually take down into the weeds on that, we could do this ourselves, start from scratch, hire a bundle of guys, and spend five geezerhood doing IT—OR you could just buy Elgato," he said, referring to that acquisition. "They did nothing we do, and we coiffure goose egg they do, thusly they retributory added to everything we do. There wasn't any duplication of effort. It's not like they had an entire subject division where we had to decide whose case is going to get happening the roadmap. They had streaming shove. We have PC performance stuff. IT was a perfect complement."
The same line of thinking without doubt applies to Scuf, likewise. Corsair's building itself quite an empire. To hear everything Makris had to say about Corsair's mindset when information technology comes to building a computing juggernaut, jump ahead to the 1:10:30 mark in the episode of The Full Nerd below. It's fascinating—and illuminating.
Editor's note: This article was updated to hit additional quotes past Makris on The Replete Grind.
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Brad Chacos spends his days digging through desktop PCs and tweeting too much.
Source: https://www.pcworld.com/article/398515/corsair-adds-scufs-beloved-enthusiast-grade-gaming-controllers-to-its-growing-empire.html
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